Social media is not only used for connecting with others, but identity building as well. Some people use social media to show who they really are, whether that is who they actually are, or who they want to be. Instagram is a great way for users to express who they are through photos and videos. Interacting on other users profiles is fun and easy, just like a photo with a double tap on the image, or a comment below. It is also the fastest trending app right now, which is another reason why users have been so intrigued to check it out. Being able to take an image and post it on your account or story is also very convenient using your mobile phone.